© Paul Smith official photographer
Discover the art of living wine, in all its elegance, in the Paul Smith e-store. Sir Paul Smith, a British knight recognized for his lasting contribution to the fashion industry, has welcomed L’Atelier du Vin, a reference in high-quality wine accessories. Both brands celebrate craftsmanship, aesthetics and creativity, striving for excellence in their respective fields.
A passion for vintage products and tradition
Paul Smith and L’Atelier du Vin share an undeniable passion for vintage objects and traditional methods. Their creations hark back to the riches of yesteryear while boasting an elegantly modern touch. The “De Gaulle” are “Bilame” corkscrews, for example, reflect a shared passion for objects loaded with history.
Committed to quality and know-how
Both brands place great importance on quality and craftsmanship. Similarly to the art of glassmaking, the choice of materials and attention to detail is crucial to ensuring that the products are sustainable and effective. Paul Smith and L’Atelier du Vin’s creations are no exception to this rule.
Creativity and breaking the norms
Their creativity is an ode to non-conformity, defying the norms to offer unique models. L’Atelier du Vin’s Bubbles Celebration and Nomad collection, true works of art that push the boundaries of the imagination, fit perfectly alongside Paul Smith’s bold and colorful fashion.
The French and British spirit
These two brands’ local identity is what terroir is to wine. Paul Smith boasts a relaxed sophistication, a bold use of color, and a love for eclecticism that perfectly captures the spirit of Britishness.
Whereas L’Atelier du Vin proudly promotes the culture of French winemaking. This translates into wine tools designed with a deep respect for oenological tradition and an emphasis on ergonomics and aesthetics.
Both brands’ spirit is reflected in their creative processes, bestowing a unique character on their products.
The art of wine and fashion
The arrival of L’Atelier du Vin in the Paul Smith e-boutique and its flagship stores around the world marks an inspiring encounter between British elegance and French savoir-faire. Both stand out from big, globalized brands and offer unique products that combine quality, tradition, and innovation. This step could be the beginning of more in-depth collaborations to come and a harmonious relationship between two exceptional brands that celebrate the art of wine and fashion.
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