Why Drink Champagne to Celebrate?

Q: How to properly preserve an opened bottle of champagne?

With a specific airtight stopper like Gard’Bulles or Bubble Cork, which keeps pressure and aromas for several days.

Why drink champagne to celebrate? Weddings, New Year’s Eve, promotions, reunions… this sparkling wine seems to have established itself as a festive reflex, a universal gesture to mark the moment.

But this tradition, deeply rooted in our cultures, was not born by chance. Behind every raised flute lies a story, an emotion, a symbol. From Champagne cellars to the splendor of Versailles, from light bubbles to the ritual of serving, champagne embodies a French art of living envied worldwide.

In this article, we explore why we drink champagne to celebrate, and how this exceptional drink continues to enhance our most beautiful moments — with style, grace… and the right gestures.

Five smiling people raising their glasses of Bubbles Celebration champagne in a sloping vineyard, celebrating a festive moment among lush vines.

A Timeless Tradition

The origins of champagne in France

Champagne did not become a festive drink overnight. Its legend was built slowly, between the vineyards of the Champagne region and the abbey cellars where monks, as early as the Middle Ages, sought to tame a capricious wine that tended to re-ferment in the bottle. This effervescence — initially seen as a defect — would become its signature.

In the 17th century, thanks to emblematic figures such as Dom Pérignon, a Benedictine monk of the Hautvillers abbey, winemaking techniques improved: selection of grape varieties, use of thicker bottles, mastery of corking… Gradually, sparkling wine became a controlled, elegant wine, ready to leave the shadows and join the most distinguished tables.

It was still a terroir wine, but it already carried the idea of French refinement. Its effervescence became synonymous with movement, life, euphoria — all that we seek to celebrate in great moments.

Illustration of a Dom Pérignon champagne wire cage and twisted wire, typical bottle stopper elements

The court of Louis XIV and the aristocracy

It was at the court of the Sun King that champagne entered the restricted circle of high society. Louis XIV, eager to assert his cultural superiority, encouraged the consumption of French products. Champagne wine, with its freshness and uniqueness, quickly conquered the palace of Versailles.

But it was not only its taste that charmed. It was its staging. Served in coupe glasses said to be inspired by the breast of the Marquise de Pompadour, it became an object of curiosity and fascination. It accompanied toasts, banquets, and diplomatic alliances. It embodied pomp, the French art of living, and casual luxury.

In the 18th century, champagne houses structured themselves, such as Moët & Chandon or Ruinart. They began exporting. The European nobility, eager for French refinement, made it their wine of choice for great occasions. From then on, a strong link was forged between champagne and prestige, between bubbles and power.

Hand-drawn illustration of a filled champagne coupe glass with golden bubbles

From Versailles to Hollywood: the globalization of prestige

From the court of the Sun King to film sets, champagne continued its ascent. It crosses centuries and borders without ever losing its shine. It can be found at royal tables, Belle Époque salons, but also in the roaring twenties ballrooms and, later, in iconic scenes of world cinema.

In a James Bond movie, in The Great Gatsby, or in Audrey Hepburn’s hands, champagne always symbolizes the ultimate celebration. It is both a visual signature, a cultural code, and an object of desire.

Even today, champagne is the wine we uncork to announce a victory, a birth, a union, a renewal. It does not merely accompany the moment: it magnifies it. It says by itself that something exceptional is happening.

Champagne, a symbol of luxury and excellence

A wine that embodies refinement

Champagne is not just a drink: it is an experience, a symbol, a promise. It evokes a certain idea of French luxury — one that is not shouted but felt, in the delicacy of the bubbles, the subtlety of the aromas, the crystalline freshness of the first glass served.

Oeno Box Connoisseur 1 sommelier set from L’Atelier du Vin, open on a marble table with a bottle of champagne and served flutes

Each bottle of champagne tells a story of patience and rigor. The specifications are among the strictest in the world: manual harvests, second fermentation in the bottle, minimum aging on lees… Nothing is left to chance. This rigor gives champagne a special place in the wine world, that of an exceptional product reserved for exceptional moments.

It is this almost artisanal demand that justifies why one does not simply open a bottle of champagne. One celebrates it.

Effervescence: a metaphor for celebration

Why does champagne, and not another wine, embody the celebration? Perhaps because it contains within itself the act of celebrating. The sound of the cork popping, the foam that bursts forth, the bubbles rising in the light: all contribute to an almost sacred ritual.

Effervescence has this evocative power: it conveys the moment of joy, emotion, and suspension of time. It accompanies the key moments of our lives: weddings, births, successes, reunions.

Drinking champagne is a way to affirm that something deserves to be celebrated. It gives depth to the moment, prestige to the ephemeral. In this, it is unique. No other wine has created such an alchemy between emotion and ritual.

Champagne served in colorful Bubbles Celebration glasses, effervescent bubbles, hands holding glasses among vines

Champagne: between French elegance and universal emotion

What makes champagne so fascinating is also its paradox: both codified and universal. It is the domain of the great houses, but also of small confidential cuvées. It can be served in a cozy lounge or by a lake on a summer evening.

It is not so much the place that counts as the intention. Champagne is what we uncork when the moment becomes greater than itself. It makes ordinary moments more intense, and intense moments unforgettable.

In this, it is not content to be just a wine. It becomes a language.

A drink for key moments

Weddings, New Year’s Eve, promotions: the rituals of celebration

One constant across cultures worldwide is this idea: some moments deserve to be marked. Champagne has become the natural companion of these unforgettable moments.

A wedding? The first glass, raised in honor of the newlyweds, is almost always champagne. A new year beginning? The twelve strokes of midnight often rhyme with the first twelve bubbles. A promotion, a diploma, a signed contract, a fulfilled dream? Champagne seals the moment like a festive punctuation.

It is not a matter of chance: it is a modern codification. Champagne has become a sort of symbolic language. Its opening signals to the assembly that something important is happening — that we are moving from a before to an after.

Why do champagne bubbles evoke joy and celebration?

What makes champagne so unique are its bubbles. They are not only a physical phenomenon: they are a poetic metaphor.

The rising bubbles evoke the rising emotion, euphoria, pleasure. Their lightness is that of a suspended moment, an enchanted parenthesis. Their sparkle recalls shared laughter, knowing glances, memories being etched.

From a sensory point of view, these bubbles create a unique tactile experience: a caress on the palate, a lively effervescence that gives champagne a joyful vibration, almost musical.

It is sometimes said that “wine speaks to the earth, champagne speaks to the party.” It is one of the rare wines that tells the moment as much as it enhances it.

Tasting moment in the vineyards, a couple holds Bubbles Celebration glasses while the Fresh Baladeur Lin Gris is held in one hand

From France to the world: a champagne tradition becomes universal

Although champagne was born in France, it has transcended borders to become part of celebrations worldwide. In Tokyo, New York, Berlin, or Buenos Aires, it is present in places that vibrate, at parties that count, at events we want to engrave in memory.

Its image has adapted without ever losing its substance. It is both traditional and contemporary, solemn and festive. We find it in grand palaces as well as in spontaneous toasts among friends.

It belongs to no one. It belongs to the moment.

Champagne through the words of great minds

For centuries, champagne has inspired as much as it amazes. Both a celebratory drink and a symbol of an art of living, it has established itself as a source of inspiration in literature, arts, and thought. Just observe the richness of quotes dedicated to it to understand how it transcends its simple status as a wine.

From Madame de Pompadour to George Sand, from Napoleon Bonaparte to Coco Chanel, champagne crosses centuries as an allegory of pleasure and elegance. Each projects an emotion, a memory, a worldview onto it.

“I only drink champagne on two occasions: when I am in love and when I am not.” — Coco Chanel
“Champagne helps with wonder.” — George Sand
“Champagne is the only wine that leaves a woman beautiful after drinking.” — Madame de Pompadour
“Champagne! In victory, I deserve it; in defeat, I need it.” — Napoleon Bonaparte

These famous words are not mere witticisms: they reflect a deep attachment to this unique wine, capable of enhancing both great and small occasions. Champagne speaks of life, beauty, emotions — and often poets’ words best pay tribute to it.

The art of serving champagne: essential accessories and gestures

While champagne is more present today, it has not lost its sensitive and refined ritual. On the contrary, every gesture counts. The delicate uncorking, the rising bubbles in the glass, the first nose… All these moments create a form of ceremony. And it is the right tools that magnify this moment.

At L’Atelier du Vin, we believe that champagne tasting deserves special care — and objects designed for it.

Le Plateau : a sober and chic setting for serving champagne at celebrations. It enhances every moment of sharing, from the living room to the dining table.
Champagne Cork Pliers : this elegant tool allows secure and controlled opening of bottles, preserving the cork’s integrity and preventing splashes.
Bubbles Celebration – The Collection : a refined selection of champagne accessories designed to enhance every tasting moment.
Sparkling Set : a complete box gathering essentials for serving champagne, combining functionality and aesthetics.
Fresh Baladeur Lin Gris : this insulated bag with a sleek design keeps your bottle at the ideal temperature during outings or picnics.

Staging of the Le Plateau box with three Bubbles Celebration glasses and a cork plier from L’Atelier du Vin, in a colorful and design composition

Bubble Indicator : this ingenious accessory indicates the ideal serving temperature for champagne, ensuring optimal tasting.
Gard’Bulles and Gard’Bulles Metal : these airtight stoppers preserve the champagne’s effervescence and aromas after opening, extending the pleasure.

Bubble Cork – Black : a stopper with contemporary design, combining elegance and efficiency to keep bubbles intact.
Bouchons Millésimés : these numbered stoppers add a personalized and memorable touch to your bottles, ideal for marking a year or special event.

Woman in black dress sitting on a Venice quay, placing a Bubble Cork stopper from L'Atelier du Vin on a sparkling wine bottle

These items are not mere accessories: they are part of an art of living. An art of detail, of the right moment, of the beautiful gesture — just like champagne itself.

Champagne: the radiance of great moments

Whether it accompanies a declaration, a silence, a victory, or a simple moment of grace, champagne transcends the moment. At once a drink, symbol, and emotion, it embodies a living tradition — a link between centuries, cultures, and hearts.

At L’Atelier du Vin, we believe that celebrating is an art. And that every detail counts, from the act of opening to the last bubble. Our accessories are designed to extend the elegance of champagne and reveal all the beauty of your precious moments.

Because it is not necessary to wait for a grand occasion to open a bottle of champagne. Sometimes, the opening itself creates the occasion.

FAQ: Frequently Asked Questions about Champagne

Why do we drink champagne to celebrate?

Because its effervescence, royal history, and luxury image make it the perfect drink to enhance life’s great moments.

What is the ideal temperature to serve champagne?

Between 8°C and 10°C. Too cold, it loses its aromas. Too warm, it loses its finesse. Using an ice bucket or an insulated bag like the Fresh Baladeur is ideal.

How to properly preserve an opened bottle of champagne?

With a specific airtight stopper like the Gard’Bulles or Bubble Cork, which keeps pressure and aromas for several days.

Is champagne reserved for special occasions?

No, it is becoming more accessible today and is also enjoyed in everyday simple moments. Sometimes, the opening itself creates the occasion.

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Why Do We Drink Champagne to Celebrate?