{"id":59086,"date":"2021-07-22T15:01:28","date_gmt":"2021-07-22T13:01:28","guid":{"rendered":"https:\/\/www.refonte-adv.votre-projet.com\/?p=59086"},"modified":"2026-04-27T15:29:44","modified_gmt":"2026-04-27T13:29:44","slug":"storied-history-of-latelier-du-vin-wine-opener-and-upcoming-products","status":"publish","type":"post","link":"https:\/\/www.atelierduvin.com\/en\/storied-history-of-latelier-du-vin-wine-opener-and-upcoming-products\/","title":{"rendered":"Storied History of L\u2019Atelier du Vin Wine Opener and Upcoming Products"},"content":{"rendered":"\n<p class=\"MuiTypography-root jss2 jss20 jss10 jss9 MuiTypography-subtitle2\" style=\"text-align: center;\"><strong>JULY 06, 2021<\/strong><\/p>\n<p class=\"MuiTypography-root jss2 jss20 jss10 undefined MuiTypography-subtitle2\" style=\"text-align: center;\"><strong>WRITTEN BY <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.coravin.com\/\" rel=\"noopener\">CORAVIN<\/a><\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\">L\u2019Atelier du Vin, French for \u201cthe wine workshop,\u201d has been creating unique wine tools since the 1920s. Famously known for the Bilame, their tin-blade cork puller, L\u2019Atelier du Vin makes a range of corkscrews and collectors sets that are available on the Coravin marketplace.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\">To learn more about\u00a0<a class=\"jss29\" href=\"https:\/\/www.atelierduvin.com\/\/en\/\" target=\"_blank\" rel=\"noopener\"><u>L\u2019Atelier du Vin<\/u><\/a>, a family business with roots in the French wine-growing landscape, Coravin sat down with CEO Georges Richard. Watch our interview or scroll through the transcript below.<\/p>\n<p>\u00a0<\/p>\n<p><iframe loading=\"lazy\" title=\"Storied History of L\u2019Atelier du Vin Wine Opener and Upcoming Products\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zgdeoRVtKqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>Lindsay Buck, Coravin:\u00a0<\/b>Today I&#8217;m talking with Georges Richard, CEO of L&#8217;Atelier du Vin, whose products we carry on the marketplace at<a class=\"jss29\" href=\"http:\/\/coravin.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0<u>Coravin.com<\/u><\/a>. Welcome, Georges. How are you?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>Georges Richard, L&#8217;Atelier du Vin:<\/b>\u00a0How are you doing? I am so happy being with you today.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB: <\/b>L&#8217;Atelier du Vin has a storied history. Can you tell me about the origins of the company?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR: <\/b>L&#8217;Atelier du Vin is the family business. It will turn 100 years 2026. We started in the world of wine in Champagne, where we still own vineyards and we are involved in taking care of vineyards and grapes. We don\u2019t have a Champagne brand, but we do sell the grapes to major Champagne names.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB:\u00a0<\/b>That\u2019s very common in Champagne, right?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>Yes, exactly. It&#8217;s what we call cooperative.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB:\u00a0<\/b>Awesome. So what makes the L&#8217;Atelier du Vin products unique?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><strong>GR:<\/strong> This is a good question, Lindsay. L&#8217;Atelier du Vin means \u201cthe wine workshop\u201d in French \u2013 it\u2019s a place where you think about the ways you will use tools and [where you put the tools to work]. For us, [ergonomics] are very important when you use a corkscrew, for example, or a decanter \u00ad\u2013 the way you use it needs to make sense. We work for sometimes over a year on product development to make sure it\u2019s the right tool and then comes the design in terms of color, materials, packaging \u2013 but, first and foremost, we try to design the right tool.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB<\/b>: Are the products still designed in Paris today?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>Yes, we have an internal studio based in Paris and our L&#8217;Atelier du Vin workshop \u2013 a small factory \u2013 is based in the north of France, near Amiens. That\u2019s where we do all the prototypes, where we test all the products on numerous types of corkscrew.\u00a0<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB<\/b>: Which products do best in the American market?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>We can see that in other markets, but especially in US, we have a very specific line of corkscrew, Bilame, which is a very traditional old product created in 1947 (patented in 1949). All those [are selling well] in the US \u2013 they can come in different kinds of packaging, some tailored for gift giving and some more tailored for the products that you buy for yourself. Having said that, we are very happy that also in US all our gift sets [in wooden boxes sell well].<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB<\/b>: Yes, we sell some of those gift sets on the marketplace. They&#8217;re beautiful \u2013 we&#8217;ve had so many nice comments about them. Have you ever made products that just didn\u2019t work?\u00a0<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>Yes, Lindsay. We tried to come up with a new idea, which you can imagine is impossible to launch with so many products [out there]. So, we have had many fails \u2013 I can\u2019t remember all of them. But, of course, we\u2019ve been so excited to launch new products, and, at the end of the day, we can see that customers just don\u2019t understand it. But we are lucky to say that, among all those fails, we have many more successes and that&#8217;s why L&#8217;Atelier du Vin is so strong today.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB<\/b>: That&#8217;s key, more successes than not successes. Our company mission at Coravin is to change the way the world experiences wine. Can you share a favorite wine experience that you&#8217;ve had?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>Well, my first memory would be back a long time ago \u2013 many decades ago \u2013 when we were doing by ourselves, making wine at home in Champagne. On weekdays and some nights, we were really putting all of our heart into making the wine. There\u2019s also a memory I have from back when I was a student in my 20s. I was at Sacramento State University and I had the chance to travel, together with other students, to Napa almost every weekend to discover new wines and new ways of making wines. It&#8217;s among my most interesting memories regarding wine.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB<\/b>: That&#8217;s wonderful. So, how are we doing in California with our wine? Do you still enjoy any California wine today?\u00a0<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>Yes, of course. What I do is taste wine [from a different] region and area [almost] every trimester and it&#8217;s on my diary to come back to do tastings with the friends I was with during my studies in the next couple of months. So, I will for sure update you then.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB:\u00a0<\/b>Oh, that&#8217;s great. Is there anything you&#8217;d like to plug or any exciting product developments on the horizon for L&#8217;Atelier?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:<\/b> We are already finalizing the Christmas season. Christmas is very important for us and we try to put all that we have into product development for Christmas and into the gifting side of it. You can expect great and novel materials to be launched between April and September like true leather gift sets, among many other handmade products by artisans.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB<\/b>: I can\u2019t wait to see them. You mentioned your father is he still very involved in the business?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR:\u00a0<\/b>Yes, he is. He\u2019s more like the R&amp;D guy, you know. We are always calling him to ask him to come for a meeting, he will challenge our ideas. He will say, \u201cLook, I would not do it that way, I would do it the other way.\u201d And, by the way, he is very linked to the US as well since he did his studies at Harvard and my mother was at MIT. So, you see, we are very linked to your great country.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB:\u00a0<\/b>You are very linked to where we are in Boston! I did not know that \u2013 that&#8217;s so interesting.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>LB:<\/b>\u00a0And is it nice working with family overall?<\/p>\n<p class=\"MuiTypography-root MuiTypography-body2 MuiTypography-gutterBottom\"><b>GR<\/b>: Oh, yes. We do enjoy it very much. It\u2019s not easy on a daily basis, of course, we [strongly] try to push our own ideas. But, at the end of the day, it&#8217;s a good way to make things higher quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Atelier du Vin, French for \u201cthe wine workshop,\u201d has been creating unique wine tools since the 1920s. Famously known for the Bilame, their tin-blade cork puller, L\u2019Atelier du Vin makes a range of corkscrews and collectors sets that are available on the Coravin marketplace.<\/p>\n","protected":false},"author":553,"featured_media":59098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[302],"type_article":[791,768],"class_list":["post-59086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-guest","tag-our-inspirations","type_article-the-brand","type_article-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/posts\/59086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/users\/553"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/comments?post=59086"}],"version-history":[{"count":1,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/posts\/59086\/revisions"}],"predecessor-version":[{"id":307901,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/posts\/59086\/revisions\/307901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/media\/59098"}],"wp:attachment":[{"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/media?parent=59086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/categories?post=59086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/tags?post=59086"},{"taxonomy":"type_article","embeddable":true,"href":"https:\/\/www.atelierduvin.com\/en\/wp-json\/wp\/v2\/type_article?post=59086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}